Morphological chart

Why

Generating ideas systematically.

How

Draw a chart that lists all the functions of your product and sketch all the possible solutions per function.

Ingredients

• Ability to brainstorm many variants of a solution.

• A systematic way of working.

• A large sheet of paper and hand drawing tools.

• An analysis of the parts or functions of your design.

Practice

Morphological charts are particularly useful to come up with unexpected alternatives for complex designs. Their origin lies in the field of industrial product design.