Focus group: verschil tussen versies
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Huidige versie van 16 dec 2019 om 08:31
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Why
Efficiently gather opinions and experiences through group discussions with stakeholders, users or experts.
How
A limited number of people (max. 10) are invited for a discussion. The first round centres on assessment of the general question. In subsequent rounds, important topics are explored more thoroughly. Each discussion starts with a (research) question, or a stimulating statement.
Ingredients
- A positive atmosphere.
- Catering.
- Group management skills.
- A focus group plan with time schedule, questions and other topics.
- Tested equipment for recording and analysis.
Practice
Focus groups are a popular technique for clarifying product requirements. They are mainly used in marketing and product development but are also valuable in requirements engineering.
