Co-creation

Why

Gain inspiration from your users by involving them in the design process. Co-creation may lead to unexpected and sensible project outcomes.

How

Organise creative workshops with end users, or offer design tools allowing customers to create their own product. Consider adding a contest element in order to motivate participants.

Ingredients

• A group of users who are willing to be involved in the design in a creative way.

• Moderation skills to ensure and manage diversity and facilitate and encourage user creativity.

• Creative examples to allow users to bring their experiences to the table.

Practice

Several companies have used co-creation in the marketplace by, for example, asking users to describe a recipe for a new flavour of potato chips, or to design a sneaker