Stakeholder Analysis

Why

Identify the stakeholders and ensure their requirements are considered.

How

Think about all your possible stakeholders and analyse the importance and interests of each of them. Stakeholders can be found by studying project documents. Internal stakeholders can be found using the organisational chart. External stakeholders can be found using societal mapping. Once identified, use interviews or other techniques to discover their interests.

Ingredients

• A critical mindset; persevere in the search for stakeholders, including those with a negative attitude towards your project or ideas.

• Instruments like an organisational chart to detect stakeholders.

• An approach to get information about each stakeholder group.

• A tool like a stakeholder map or power interest matrix.

• Ability to handle feedback.

Practice

Companies use stakeholder analysis to gain support and information from powerful stakeholders.