Co-creation: verschil tussen versies
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Huidige versie van 16 dec 2019 om 08:39
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Why
Gain inspiration from your users by involving them in the design process. Co-creation may lead to unexpected and sensible project outcomes.
How
Organise creative workshops with end users, or offer design tools allowing customers to create their own product. Consider adding a contest element in order to motivate participants.
Ingredients
- A group of users who are willing to be involved in the design in a creative way.
- Moderation skills to ensure and manage diversity and facilitate and encourage user creativity.
- Creative examples to allow users to bring their experiences to the table.
Practice
Several companies have used co-creation in the marketplace by, for example, asking users to describe a recipe for a new flavour of potato chips, or to design a sneaker
