Brontekst bekijken van Unique Selling Point (USP)

[[Bestand:Showroom_USP.jpg|200px|thumb|right|]]
=Why= 

In a competitive business situation, you need to be able to clearly identify and concisely communicate what it is that sets you apart; what this is has to add value.   

=How= 

Make a list of the envisioned benefits of your product and compare them systematically with the competition.  

=Ingredients=

*Understanding of the customer, user or client. 

*A sense of what makes you unique. 

*Willingness to make a disciplined and honest comparison with others.  

*Background knowledge of who the competition are.  

=Practice= 

USPs are featured in many product and idea pitches. They can also be used to determine whether you are focussing on the right things.